/* Cultural Heritage — Direct landing (conversion-focused ad page) */

body.ch-direct {
  background: var(--neutral-950);
  color: var(--neutral-100);
}

.ch-direct .ch-ad-header {
  position: sticky;
  top: 0;
  z-index: var(--z-sticky);
  background: rgba(10, 10, 10, 0.88);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(255, 255, 255, 0.08);
}

.ch-direct .ch-ad-header-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0.75rem 1.25rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.ch-direct .ch-ad-brand img {
  height: 26px;
  width: auto;
  filter: brightness(0) invert(1);
}

.ch-direct .ch-ad-header-cta {
  display: inline-flex;
  align-items: center;
  padding: 0.5rem 1rem;
  border-radius: var(--radius-full);
  background: var(--primary-gradient);
  color: #fff;
  font-size: 0.8125rem;
  font-weight: 700;
  text-decoration: none;
  white-space: nowrap;
}

/* Hero — tight above-the-fold */
.ch-direct-hero {
  padding: 2.5rem 1.25rem 3rem;
  background:
    radial-gradient(ellipse 70% 50% at 50% -10%, rgba(29, 78, 216, 0.35), transparent),
    var(--neutral-950);
}

.ch-direct-hero-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  gap: 2rem;
  align-items: center;
}

.ch-direct-pills {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}

.ch-direct-pill {
  padding: 0.3rem 0.75rem;
  border-radius: var(--radius-full);
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.12);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  color: var(--title-accent-color);
}

.ch-direct-headline {
  margin-top: 1rem;
  font-family: var(--font-body);
  font-size: clamp(2rem, 5.5vw, 3.25rem);
  font-weight: 800;
  line-height: 1.08;
  letter-spacing: -0.02em;
}

.ch-direct-headline span {
  background: var(--title-accent-gradient);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.ch-direct-sub {
  margin-top: 1rem;
  max-width: 32rem;
  font-size: 1.0625rem;
  line-height: 1.6;
  color: var(--neutral-400);
}

.ch-direct-benefits {
  margin-top: 1.5rem;
  display: grid;
  gap: 0.65rem;
}

.ch-direct-benefit {
  display: flex;
  align-items: flex-start;
  gap: 0.65rem;
  font-size: 0.9375rem;
  color: var(--neutral-200);
}

.ch-direct-benefit svg {
  flex-shrink: 0;
  width: 20px;
  height: 20px;
  margin-top: 0.1rem;
  color: var(--color-success);
}

.ch-direct-hero-cta {
  margin-top: 1.75rem;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem;
}

.ch-direct-btn {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.9rem 1.6rem;
  border-radius: var(--radius-full);
  background: var(--primary-gradient);
  color: #fff;
  font-weight: 700;
  font-size: 1rem;
  text-decoration: none;
  box-shadow: 0 8px 32px rgba(29, 78, 216, 0.35);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.ch-direct-btn:hover {
  transform: translateY(-2px);
  box-shadow: 0 12px 40px rgba(29, 78, 216, 0.45);
}

.ch-direct-btn-ghost {
  background: transparent;
  box-shadow: none;
  border: 1px solid rgba(255, 255, 255, 0.2);
  font-weight: 600;
  font-size: 0.9375rem;
  padding: 0.75rem 1.25rem;
}

.ch-direct-btn-ghost:hover {
  border-color: rgba(255, 255, 255, 0.4);
  box-shadow: none;
}

.ch-direct-micro {
  font-size: 0.8125rem;
  color: var(--neutral-500);
}

.ch-direct-preview {
  position: relative;
  border-radius: var(--radius-xl);
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.12);
  box-shadow: 0 24px 64px rgba(0, 0, 0, 0.5);
}

.ch-direct-preview img {
  width: 100%;
  display: block;
  aspect-ratio: 16 / 10;
  object-fit: cover;
}

.ch-direct-preview-badge {
  position: absolute;
  top: 1rem;
  right: 1rem;
  padding: 0.35rem 0.7rem;
  border-radius: var(--radius-md);
  background: rgba(0, 0, 0, 0.7);
  backdrop-filter: blur(8px);
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--title-accent-color);
}

/* Logo strip */
.ch-direct-logos {
  padding: 1.75rem 1.25rem;
  border-top: 1px solid rgba(255, 255, 255, 0.06);
  border-bottom: 1px solid rgba(255, 255, 255, 0.06);
  background: rgba(255, 255, 255, 0.02);
}

.ch-direct-logos-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 1.5rem 2rem;
}

.ch-direct-logos-inner img {
  height: 28px;
  width: auto;
  max-width: 110px;
  object-fit: contain;
  opacity: 0.55;
  filter: brightness(0) invert(1);
  transition: opacity 0.2s ease;
}

.ch-direct-logos-inner img:hover {
  opacity: 0.9;
}

/* Problem / solution */
.ch-direct-proof {
  padding: 3.5rem 1.25rem;
}

.ch-direct-proof-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  gap: 2rem;
}

.ch-direct-proof-head h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 800;
  letter-spacing: -0.02em;
}

.ch-direct-proof-head p {
  margin-top: 0.65rem;
  color: var(--neutral-400);
  max-width: 36rem;
}

.ch-direct-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.75rem;
}

.ch-direct-stat {
  padding: 1.25rem 1rem;
  border-radius: var(--radius-lg);
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.08);
  text-align: center;
}

.ch-direct-stat-num {
  display: block;
  font-size: 1.75rem;
  font-weight: 800;
  background: var(--title-accent-gradient);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.ch-direct-stat-label {
  display: block;
  margin-top: 0.25rem;
  font-size: 0.75rem;
  color: var(--neutral-500);
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

/* Use cases — compact cards */
.ch-direct-uses {
  padding: 3.5rem 1.25rem;
  background: rgba(255, 255, 255, 0.02);
}

.ch-direct-uses-head {
  max-width: 1100px;
  margin: 0 auto 1.75rem;
}

.ch-direct-uses-head h2 {
  font-size: 1.5rem;
  font-weight: 800;
}

.ch-direct-use-grid {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  gap: 1rem;
  grid-template-columns: 1fr;
}

.ch-direct-use-card {
  padding: 1.25rem;
  border-radius: var(--radius-lg);
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.08);
}

.ch-direct-use-card h3 {
  font-size: 1rem;
  font-weight: 700;
  color: var(--title-accent-color);
}

.ch-direct-use-card p {
  margin-top: 0.4rem;
  font-size: 0.875rem;
  color: var(--neutral-400);
  line-height: 1.5;
}

/* Project tiles */
.ch-direct-projects {
  padding: 3.5rem 1.25rem;
}

.ch-direct-projects-head {
  max-width: 1100px;
  margin: 0 auto 1.75rem;
  text-align: center;
}

.ch-direct-projects-head h2 {
  font-size: 1.5rem;
  font-weight: 800;
}

.ch-direct-projects-head p {
  margin-top: 0.5rem;
  color: var(--neutral-400);
  font-size: 0.9375rem;
}

.ch-direct-project-grid {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  gap: 1rem;
  grid-template-columns: 1fr;
}

.ch-direct-project {
  display: block;
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.08);
  text-decoration: none;
  color: inherit;
  transition: border-color 0.2s ease, transform 0.2s ease;
}

.ch-direct-project:hover {
  border-color: rgba(94, 234, 212, 0.4);
  transform: translateY(-2px);
}

.ch-direct-project img {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  display: block;
}

.ch-direct-project-meta {
  padding: 0.85rem 1rem;
  background: rgba(255, 255, 255, 0.04);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
}

.ch-direct-project-meta h3 {
  font-size: 0.9375rem;
  font-weight: 600;
}

.ch-direct-project-meta span {
  font-size: 0.75rem;
  color: var(--title-accent-color);
  font-weight: 600;
  white-space: nowrap;
}

/* Final CTA */
.ch-direct-final {
  padding: 3rem 1.25rem 6rem;
  text-align: center;
}

.ch-direct-final-inner {
  max-width: 560px;
  margin: 0 auto;
}

.ch-direct-final h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 800;
}

.ch-direct-final p {
  margin-top: 0.65rem;
  color: var(--neutral-400);
}

.ch-direct-final .ch-direct-btn {
  margin-top: 1.5rem;
}

/* Sticky mobile CTA */
.ch-direct-sticky-cta {
  display: none;
  position: fixed;
  bottom: 0;
  left: 0;
  right: 0;
  z-index: var(--z-fixed);
  padding: 0.75rem 1rem calc(0.75rem + env(safe-area-inset-bottom));
  background: rgba(10, 10, 10, 0.95);
  backdrop-filter: blur(12px);
  border-top: 1px solid rgba(255, 255, 255, 0.1);
}

.ch-direct-sticky-cta .ch-direct-btn {
  width: 100%;
  justify-content: center;
  padding: 0.85rem;
}

.ch-direct .footer-immersive {
  background: var(--neutral-950);
  border-top: 1px solid rgba(255, 255, 255, 0.06);
}

@media (min-width: 768px) {
  .ch-direct-hero-inner {
    grid-template-columns: 1fr 1.1fr;
    gap: 2.5rem;
  }

  .ch-direct-proof-inner {
    grid-template-columns: 1fr auto;
    align-items: start;
  }

  .ch-direct-use-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .ch-direct-project-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

@media (max-width: 767px) {
  .ch-direct-sticky-cta {
    display: block;
  }

  .ch-direct-final {
    padding-bottom: 5.5rem;
  }
}